Privacy policy

Last updated: April 6, 2026

Overview

This Privacy Policy explains how Safe Eclipse collects, uses, shares, stores, and protects your personal information when you visit or make a purchase from safeeclipseglasses.com, contact us, interact with our website chatbot, sign up for communications, submit a request through our website, or otherwise engage with us.

Safe Eclipse is operated by DALLA L.L.C-FZ.

Nothing in this Privacy Policy limits any rights you may have under applicable data protection law.

Controller details

DALLA L.L.C-FZ Meydan Grandstand, 6th Floor

Meydan Road

Dubai

United Arab Emirates

Email: support@safeeclipseglasses.com

Representatives

EU Representative MDSS GmbH

Schiffgraben 41

30157 Hannover

Germany

Email: info@mdssar.com

Telephone: +49 511 6262 8630

UK Representative MDSS-UK RP Ltd.

Parkway House, Palatine Road

Northenden, Wythenshawe

Manchester

M22 4DB

United Kingdom

Email: info@mdss-ukrp.com

Telephone: +44 7898 375 115

Personal information we collect

We may collect and process the following categories of personal information:

Identity and contact data, such as your name, email address, telephone number, billing address, and shipping address.
Order and transaction data, such as products purchased, order values, payment status, delivery details, cancellations, returns, and refunds.
Account and preference data, if you create an account or save preferences.
Customer support data, including emails, chatbot messages, complaint details, photographs, attachments, and other information you provide when contacting us.
Technical and usage data, such as your IP address, device information, browser type, language, time zone, pages viewed, session data, and interactions with our website, emails, and ads.
Marketing and preference data, such as subscription choices, consent preferences, and communication preferences.
Fraud and security data, such as signals used to verify transactions, prevent abuse, detect suspicious activity, and protect our website, systems, and customers.

How we collect your information

We collect personal information directly from you when you place an order, contact us, use the chatbot, subscribe to emails, create an account, submit a form, or otherwise interact with us.

We collect certain information automatically through cookies, pixels, analytics tools, and similar technologies, subject to applicable consent requirements.

We may also receive information from third parties, including payment processors, ecommerce platform providers, fraud-prevention services, fulfilment and delivery partners, returns processors, analytics providers, advertising partners, and customer support tools.

How we use your information

We use personal information to:

Process and fulfil orders;
Take payment and provide order confirmations;
Arrange shipping, delivery, returns, cancellations, and refunds;
Communicate with you about your orders, enquiries, or requests;
Operate our chatbot and customer support systems;
Maintain, improve, and secure our website, services, and products;
Detect and prevent fraud, abuse, and security incidents;
Comply with legal, regulatory, tax, and accounting obligations;
Send service messages and transactional communications;
Send marketing communications where permitted by law; and
Analyse and improve our advertising, website performance, and marketing effectiveness.

Lawful bases for processing

Where UK GDPR or EU GDPR applies, we rely on one or more of the following lawful bases depending on the processing:

Contract, where processing is necessary to take steps before entering into a contract or to perform our contract with you, including processing orders, taking payment, shipping goods, handling returns, and providing customer support.
Legal obligation, where processing is necessary to comply with applicable legal or regulatory duties, including accounting, tax, fraud-prevention, and consumer-law obligations.
Legitimate interests, where processing is necessary for our business interests, including fraud prevention, website security, customer support, service improvement, dispute handling, business administration, and measuring the effectiveness of our products and marketing, provided those interests are not overridden by your rights and freedoms.
Consent, where consent is required, including for certain marketing activities and certain non-essential cookies or similar technologies.

Depending on the lawful basis we rely on, some data protection rights may apply differently or may not apply in the same way.

Cookies and similar technologies

We use cookies and similar technologies to operate our website, remember your preferences, keep your basket active, understand traffic and performance, support fraud prevention, and, where permitted, support analytics, personalisation, and advertising.

Some cookies are strictly necessary and do not require consent. Non-essential cookies, including analytics, personalisation, and advertising cookies, will be used only where required consent has been obtained through our cookie tools.

You can manage your preferences through our cookie banner or browser settings. Blocking some cookies may affect site functionality.

Marketing communications

Where permitted by law, we may send you marketing communications about Safe Eclipse products, launches, and updates.

Where required, we will do so only with your consent. In some cases, we may rely on a limited soft opt-in for our own similar products where applicable law allows it and where you were given a clear opportunity to opt out when your details were collected and in every message thereafter.

You can unsubscribe from marketing emails at any time by using the unsubscribe link in the email or by contacting support@safeeclipseglasses.com.

Chatbot and customer support

If you use our website chatbot, we may collect the information you provide during the interaction together with order details and technical data needed to verify your request and provide support.

Chatbot interactions may be processed by service providers acting on our behalf. Requests may be reviewed, escalated, or followed up by our human support team where necessary.

Please do not include sensitive personal information that is not necessary for your request.

Who we share your information with

We may share personal information where necessary with:

Ecommerce and hosting providers;
Payment processors;
Fraud-prevention and security providers;
Warehouse, fulfilment, logistics, and returns partners;
Customer support and chatbot providers;
Email, analytics, and advertising service providers;
Professional advisers, auditors, and insurers; and
Government authorities, regulators, courts, or law enforcement where required by law or where necessary to establish, exercise, or defend legal claims.

We do not sell your personal information for money.

International transfers

Because Safe Eclipse operates internationally, personal information may be processed in countries outside your country of residence, including outside the UK and EEA.

Where UK GDPR or EU GDPR applies and personal information is transferred to a country that is not covered by an adequacy decision, we use appropriate safeguards designed to protect that information, such as standard contractual clauses, the UK IDTA, or the UK Addendum where applicable.

You may contact us if you would like more information about the safeguards used for international transfers of your personal information.

Data retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to fulfil orders, maintain business records, resolve disputes, enforce our agreements, and comply with legal, tax, accounting, or regulatory obligations.

Retention periods vary depending on the type of data and the reason we hold it. Order and transaction records may be retained for the period required by tax, accounting, and consumer-law obligations. Support records may be retained for as long as reasonably necessary to manage the relationship and resolve issues. Marketing data may be retained until you unsubscribe, withdraw consent, object, or the data is no longer needed for that purpose.

Your rights

Depending on where you live and which laws apply, you may have the right to:

Request access to your personal information;
Request correction of inaccurate or incomplete information;
Request deletion of your personal information;
Request restriction of processing;
Object to certain processing;
Request portability of certain information;
Withdraw consent where processing is based on consent; and
Lodge a complaint with a supervisory authority.

If you are in the UK, you may complain to the Information Commissioner’s Office. If you are in the EEA, you may complain to the supervisory authority in the country where you live, work, or where the alleged infringement took place.

To exercise your rights, contact support@safeeclipseglasses.com. We may need to verify your identity before responding to certain requests.

Required information

Where we ask for personal information in order to process an order, provide customer support, or comply with legal obligations, failure to provide that information may mean we cannot complete your purchase, provide the requested service, or respond effectively to your enquiry.

Automated decision-making

We may use limited automated tools to help detect fraudulent transactions, screen suspicious activity, personalise site content, or route customer support requests.

We do not make solely automated decisions that produce legal or similarly significant effects on you without an appropriate lawful basis and any safeguards required by applicable law.

Children

Our site is not directed to children, and we do not knowingly collect personal information directly from children.

Third-party sites

Our website may contain links to third-party sites or services. We are not responsible for the privacy practices, content, or security of third-party websites. We encourage you to review their privacy policies before providing information to them.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect legal, operational, or business changes. The updated version will be posted on this page with a revised “Last updated” date.

Contact

For questions, requests, or complaints relating to this Privacy Policy or our data practices, contact: support@safeeclipseglasses.com